Passion Pop Curve

Seth Godin's Blog has been my favorite blogs for a few years. He has given me lots of ideas about how to offer better customer service. Yesterday he did a post that relates directly to Art.

He compares the market for those with deep passion to those want something that's not too edgy and not too (in their opinion) trite. This illustrates well the dilemma of those who pick art for HealthCare. If the job falls to a connoisseur then the work is more likely to be edgy and challenging. The trouble is, most of the patients and staff who see the art every day are not art experts. Edgy turns them off, they want what he calls "Pop"

But how can a Connoisseur select something that is popular and might even be called kitsch? It goes against all their instincts, all their training.

Click here to read "Avoiding the Passion Pop Gulf" by Seth Godin.