Interview: Diana Spellman
Interior Designer Diana Spellman
Diana Spellman is one of the leaders on the use of art in HealthCare. Last year she wrote a cover article: "The Art of Healing" for HealthCare Design Magazine. Recently she answered a few questions about her company and the use of Art in Healthcare during a phone interview:
Last year you were diagnosed and treated for Breast Cancer. Has that experience altered your view on the use of art in Healthcare?
I witnessed many patients come into the Chemotherapy area, completely down in their spirit, and really scared. I believe that if the environment utilized warmth in neutral wall finishes, allowed the sunlight and nature outdoors to come into the space and utilized interesting macro images of nature within the spaces that a sense of positive hope would transcend full circle to the patients and caregivers.
In addition, I was hospitalized numerous times for surgeries, again experienced firsthand how the built environment affects the patient experience, as well as my family and the caregivers. The exterior/interior environments from the time you leave your car, cross the parking and enter the building, the color, materials and Artwork affect your sense of security and well being. An example of this was my experience of pre-op prep in an area that had a sense of coldness, from the use of hard materials in grayed/cool colors, cool lighting color that made the patient feel like a specimen and lastly no Artwork of any vibrance and clarity with color. Henry, that is something your work brings to the environment, a true sense of hope and compassion.
One last example of an experience I encountered, was my hospital room, right out of the retro 60’s with the built-in lockers for my clothes, and an attempt to update with paint and a pastel wallpaper border. The paint selection and the use of a beautiful image of nature, say an up close branch with a butterfly, brings into the space, a special sense of nature’s surprises. As a patient, I would have felt more cherished than looking at the foot wall that was crowded with numerous signs and marker boards, that I could not even see with out putting on my glasses.
What impact will the downturn in the economy have on the use of Art in Healthcare? Does this mean reduced budgets and more poster art?
There is no doubt that people will continue to cut budgets, money is tighter. With less money for Art, I encourage my clients to do less, but do it with the most sensitive impact possible. Rather than buy more quantity and inexpensive, plan on blending the budget with Fine Artwork in the key wayfinding focal points and if needed, implementing it in phases over time.
I am very proud to say that many times we have helped our owners create events to raise dollars to fund the better quality Artwork, we are there to really partner with the owner. An example of this was several years ago, I created a Wine and Cheese fundraiser for an owner, and we did a private Fine Art Preview tour with community leaders. It was so much fun! We had the help of an auctioneer to auction off “Naming Rights” on the specialized pieces and we helped to raise over 40% of their entire Artwork budget in a two-hour period.
Many hospital CEOs understand the value of working with design professionals to create the Healing Environments – with Artwork Master Plans. If they read the latest information on this topic or have completed new buildings or renovations with well thought out Artwork, they experience dividends with their patient satisfaction, thus it translates into more market share. That being said, it is more critical than ever to work with experienced professionals that understand the administration’s mission and goals. The Artwork budgets must be carefully planned and executed to get the most value for the dollar. No owner has money to waste, that is why working with the professionals create the most successful end results.
Tell me a little about Spellman Brady & Company. How did you get into this, how did the company start and how has it changed over the years? Who is the “Brady” part of the name?
Well, first of all, the Brady is my maiden name. I like it and am proud of it, so I wanted to utilize it in our company’s identity. We are also a certified WBE, (Woman Owned Enterprise), so again it was important to use the Brady name. I grew up in a medical family but always loved design and Art. I love to create Artwork, but that tapered off as I became busy with my career and family. My husband, Stan and I got into the Healthcare design specialty (28) years ago working with a large architectural firm HLM. That is where we met each other, working in the interiors department, and have moved cross country twice during our careers, working out in the inter-mountain west and also California.
We always knew some day we would open our own firm, and seventeen years ago when our oldest was a baby did just that. Our goal was to create a smaller firm with experienced designers, to interface with the owners (Hospitals, Senior Living, and Universities) and the architectural teams across the country. Our expertise creates the bridge between the owner, architects, furniture manufacturers and artists directly. We have the ability to design with the finishes, furnishings and artwork as functional sculpture with the facilities. Our processes are very effective to create the most successful timeless designs and be fiscally responsible. Once we have teamed with different architects they realize they can team with a company like SB&C that understand their vision and wants to create a seamless end result. That is why, for instance, our Artwork Master Plans look cohesive and integrated with the architecture, not applied like frosting. Same goes for the furniture packages, timeless and integrated.
How many people work there now?
What geographic area do you serve?
What percentage of your business is HealthCare?
- Healthcare 50%
- Higher Education: 30%
- Senior Living: 20% - this is a big growth area
Do you refer to Evidence-based Art when helping a HealthCare client come up with an art program?
However, many great Designers were doing Evidence-based work long before the term was invented. Evidence-based Design is looking to create ways to measure what we do and that is very important as the profession progresses.
Some research on Evidence-based Art suggests that abstract art is inappropriate for patient care areas. What is your opinion?
What differentiates you from your competition in putting together art projects for hospitals?










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